If we're being honest (and we usually are), our brand grew up faster than we did.
It started with a plant-based steak that made people do a double take. Today we're online, in UK supermarkets, across Europe and on US plates. Along the way, lots of lovely people shaped the brand a little. Now it's time to bring it all together and make sure it speaks just as loudly to the people who actually buy us.
That's your job. Keep the punk in our voice, point it at the right people, and own the brand: who we are, what we launch, what it's called and how it looks on the shelf. Then support our D2C and trade teams to take it from there.
Instead of running a local slice of someone else's brand, you'll help shape the whole thing, with room to grow as the team does.
What will you do?
- Own the Juicy Marbles brand: positioning, brand architecture and target segments. One look, one direction, every market.
- Name and package our new products, from first brief to the shelf, together with R&D, product and management.
- Make the final call on naming, packaging and creative standards.
- Plan our yearly umbrella campaign, brand campaigns and PR. Get people talking about us for the right reasons.
- Set the creative direction for brand content on social.
- Build the brand book, templates and toolkits that let our D2C and retail teams move fast without calling you every five minutes.
- Turn consumer and shopper insight into sharp briefs: who wants the product, who actually buys it, and why that changes from one store to the next.
- Make sure packaging survives real life: shelves, trays, displays and pallets, not just a pretty render.
- Report to our VP Revenue and measure yourself on brand awareness, earned media and launches that land on time.
What do you need?
- 8+ years in brand management or brand strategy, a big part of it on the client side at an FMCG or food brand.
- At least one product you positioned, named and packaged that made it all the way to the shelf (bonus points if people still buy it).
- Experience leading agencies and creative people, and writing briefs that get it right the first time. Or at least the second.
- A commercial head: you know that a beautiful campaign that doesn't sell is just a beautiful campaign.
- The backbone to make a call and hold it, even with founders, sales and product all weighing in. Lovingly. Loudly.
- Fluent English.
- Nice to have: multi-market experience, UK or US grocery, plant-based or challenger food brands, Slovene.
We offer
- A path to Head of Brand & Creative: we review your performance together after 6-9 months and promote you once the brand foundations are in place.
- The trust and autonomy to shape a brand that already has a strong voice and a loyal (and very vocal) fanbase.
- A team of creators who are passionate about food, science and art. And puns. Mostly puns.
- Location: Domžale, Slovenia, with trips to the UK. Hybrid.
- Schedule: Flexible.
- Start: When are you available?
- Salary: Let's talk.
- Additional perks like choosing your own equipment, mileage reimbursement, an open-minded team and more. Things we may take for granted that could be a game changer for you. Curious about anything? Just ask.
Think you're our marbelous brand owner? We'd love to hear from you.
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